{"id":27484,"date":"2022-01-25T10:11:39","date_gmt":"2022-01-25T09:11:39","guid":{"rendered":"https:\/\/blog.scaliagroup.com\/?p=27484"},"modified":"2022-01-25T10:11:40","modified_gmt":"2022-01-25T09:11:40","slug":"guess-jeans-sustainability","status":"publish","type":"post","link":"https:\/\/blog.scaliagroup.com\/en\/2022\/01\/guess-jeans-sustainability\/","title":{"rendered":"Guess Eco: jeans and… sustainability!"},"content":{"rendered":"\n

Jeans, jackets, shirts and dresses\u2026 denim fabric is a must have in the wardrobe of each of us, a product that for Guess <\/a>also becomes an important strength as regards its path towards sustainable fashion<\/strong>, a path that has already been started for some years and that, according to the forecasts of the company published in its Sustainability Report, it will be able to reach important milestones in 2030.<\/p>\n\n\n\n

\"\"<\/a><\/figure><\/div>\n\n\n\n

According to Guess datas, in fact, in 2029 100% of the polyester used will derive exclusively from recycled material or from organically grown fabrics, in 2030 the emissions deriving from the supply chain will be reduced by 30% and, already in 2025 , the packaging of each product will be recycled or recyclable.<\/p>\n\n\n\n

Products made of denim<\/strong> are an integral part of this process, with at least 20% of certified sustainable materials, produced with methods aimed at reducing environmental impact. When we talk about certified sustainable fabrics, in this case we mean both cotton from organic cultivation, and therefore compatible with the conservation of the surrounding ecosystem, and fabrics deriving from recycled material. The result is, however, a product of the highest quality, versatile clothes<\/strong> lasting over time, as well as extremely glamorous.<\/p>\n\n\n\n

\"\"<\/a><\/figure><\/div>\n\n\n\n

Jeans for men<\/strong> and women, jackets<\/strong>, skirts<\/strong> and dresses<\/strong>, the American brand dedicates wide space to the world of denim in its collections, having fun re-proposing must-have models but also reinterpreting it in always different ways, leaving room for the individual style. This is the secret of the success of Guess, whose strong and recognizable character still manages to make each product versatile, ideal to combine according to people’s tastes, lifestyle and needs.<\/p>\n\n\n\n

The goal set by Guess in terms of a more sustainable fashion is perfectly aligned with the freedom of choice and identity that the brand offers its customers through its mood, loved in every part of the world<\/p>\n","protected":false},"excerpt":{"rendered":"

Jeans, jackets, shirts and dresses\u2026 denim fabric is a must have in the wardrobe of each of us, a product that for Guess also becomes an important strength as regards its path towards sustainable fashion, a path…<\/p>\n","protected":false},"author":2,"featured_media":27475,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[95,96],"tags":[],"class_list":["post-27484","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-collections","category-news"],"yoast_head":"\nScalia Group | Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.scaliagroup.com\/en\/2022\/01\/guess-jeans-sustainability\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guess Eco: jeans and... sustainability!\" \/>\n<meta property=\"og:description\" content=\"Jeans, jackets, shirts and dresses\u2026 denim fabric is a must have in the wardrobe of each of us, a product that for Guess also becomes an important strength as regards its path towards sustainable fashion, a path...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.scaliagroup.com\/en\/2022\/01\/guess-jeans-sustainability\/\" \/>\n<meta property=\"og:site_name\" content=\"Scalia Group Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ScaliaGroup\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/ScaliaGroup\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-25T09:11:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-25T09:11:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.scaliagroup.com\/wp-content\/uploads\/2022\/01\/jeans-guess.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Scalia Group\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SCALIAGROUP\" \/>\n<meta name=\"twitter:site\" content=\"@ScaliaGroup\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Scalia Group\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.scaliagroup.com\/en\/2022\/01\/guess-jeans-sustainability\/\",\"url\":\"https:\/\/blog.scaliagroup.com\/en\/2022\/01\/guess-jeans-sustainability\/\",\"name\":\"Guess Eco: jeans and... sustainability!\",\"isPartOf\":{\"@id\":\"https:\/\/blog.scaliagroup.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.scaliagroup.com\/en\/2022\/01\/guess-jeans-sustainability\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blog.scaliagroup.com\/en\/2022\/01\/guess-jeans-sustainability\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.scaliagroup.com\/wp-content\/uploads\/2022\/01\/jeans-guess.jpg\",\"datePublished\":\"2022-01-25T09:11:39+00:00\",\"dateModified\":\"2022-01-25T09:11:40+00:00\",\"author\":{\"@id\":\"https:\/\/blog.scaliagroup.com\/#\/schema\/person\/e3d1a717f548a2d2904623e8b025e141\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.scaliagroup.com\/en\/2022\/01\/guess-jeans-sustainability\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blog.scaliagroup.com\/en\/2022\/01\/guess-jeans-sustainability\/#primaryimage\",\"url\":\"https:\/\/blog.scaliagroup.com\/wp-content\/uploads\/2022\/01\/jeans-guess.jpg\",\"contentUrl\":\"https:\/\/blog.scaliagroup.com\/wp-content\/uploads\/2022\/01\/jeans-guess.jpg\",\"width\":1200,\"height\":1200},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.scaliagroup.com\/#website\",\"url\":\"https:\/\/blog.scaliagroup.com\/\",\"name\":\"Scalia Group Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.scaliagroup.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.scaliagroup.com\/#\/schema\/person\/e3d1a717f548a2d2904623e8b025e141\",\"name\":\"Scalia Group\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blog.scaliagroup.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/8228e5f306cd4eac80ef57b8357a2327?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/8228e5f306cd4eac80ef57b8357a2327?s=96&d=mm&r=g\",\"caption\":\"Scalia Group\"},\"description\":\"Dal 1959 Scalia Group \u00e8 il punto di riferimento in fatto di pelletteria, valigeria, borse, accessori moda e calzature.\",\"sameAs\":[\"https:\/\/www.scaliagroup.com\",\"https:\/\/www.facebook.com\/ScaliaGroup\",\"https:\/\/x.com\/SCALIAGROUP\"],\"url\":\"https:\/\/blog.scaliagroup.com\/en\/author\/scalia-group\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Scalia Group | Magazine","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.scaliagroup.com\/en\/2022\/01\/guess-jeans-sustainability\/","og_locale":"en_US","og_type":"article","og_title":"Guess Eco: jeans and... sustainability!","og_description":"Jeans, jackets, shirts and dresses\u2026 denim fabric is a must have in the wardrobe of each of us, a product that for Guess also becomes an important strength as regards its path towards sustainable fashion, a path...","og_url":"https:\/\/blog.scaliagroup.com\/en\/2022\/01\/guess-jeans-sustainability\/","og_site_name":"Scalia Group Blog","article_publisher":"https:\/\/www.facebook.com\/ScaliaGroup\/","article_author":"https:\/\/www.facebook.com\/ScaliaGroup","article_published_time":"2022-01-25T09:11:39+00:00","article_modified_time":"2022-01-25T09:11:40+00:00","og_image":[{"width":1200,"height":1200,"url":"https:\/\/blog.scaliagroup.com\/wp-content\/uploads\/2022\/01\/jeans-guess.jpg","type":"image\/jpeg"}],"author":"Scalia Group","twitter_card":"summary_large_image","twitter_creator":"@SCALIAGROUP","twitter_site":"@ScaliaGroup","twitter_misc":{"Written by":"Scalia Group","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/blog.scaliagroup.com\/en\/2022\/01\/guess-jeans-sustainability\/","url":"https:\/\/blog.scaliagroup.com\/en\/2022\/01\/guess-jeans-sustainability\/","name":"Guess Eco: jeans and... sustainability!","isPartOf":{"@id":"https:\/\/blog.scaliagroup.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.scaliagroup.com\/en\/2022\/01\/guess-jeans-sustainability\/#primaryimage"},"image":{"@id":"https:\/\/blog.scaliagroup.com\/en\/2022\/01\/guess-jeans-sustainability\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.scaliagroup.com\/wp-content\/uploads\/2022\/01\/jeans-guess.jpg","datePublished":"2022-01-25T09:11:39+00:00","dateModified":"2022-01-25T09:11:40+00:00","author":{"@id":"https:\/\/blog.scaliagroup.com\/#\/schema\/person\/e3d1a717f548a2d2904623e8b025e141"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.scaliagroup.com\/en\/2022\/01\/guess-jeans-sustainability\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.scaliagroup.com\/en\/2022\/01\/guess-jeans-sustainability\/#primaryimage","url":"https:\/\/blog.scaliagroup.com\/wp-content\/uploads\/2022\/01\/jeans-guess.jpg","contentUrl":"https:\/\/blog.scaliagroup.com\/wp-content\/uploads\/2022\/01\/jeans-guess.jpg","width":1200,"height":1200},{"@type":"WebSite","@id":"https:\/\/blog.scaliagroup.com\/#website","url":"https:\/\/blog.scaliagroup.com\/","name":"Scalia Group Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.scaliagroup.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/blog.scaliagroup.com\/#\/schema\/person\/e3d1a717f548a2d2904623e8b025e141","name":"Scalia Group","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.scaliagroup.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/8228e5f306cd4eac80ef57b8357a2327?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8228e5f306cd4eac80ef57b8357a2327?s=96&d=mm&r=g","caption":"Scalia Group"},"description":"Dal 1959 Scalia Group \u00e8 il punto di riferimento in fatto di pelletteria, valigeria, borse, accessori moda e calzature.","sameAs":["https:\/\/www.scaliagroup.com","https:\/\/www.facebook.com\/ScaliaGroup","https:\/\/x.com\/SCALIAGROUP"],"url":"https:\/\/blog.scaliagroup.com\/en\/author\/scalia-group\/"}]}},"_links":{"self":[{"href":"https:\/\/blog.scaliagroup.com\/en\/wp-json\/wp\/v2\/posts\/27484","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.scaliagroup.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.scaliagroup.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.scaliagroup.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.scaliagroup.com\/en\/wp-json\/wp\/v2\/comments?post=27484"}],"version-history":[{"count":1,"href":"https:\/\/blog.scaliagroup.com\/en\/wp-json\/wp\/v2\/posts\/27484\/revisions"}],"predecessor-version":[{"id":27485,"href":"https:\/\/blog.scaliagroup.com\/en\/wp-json\/wp\/v2\/posts\/27484\/revisions\/27485"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.scaliagroup.com\/en\/wp-json\/wp\/v2\/media\/27475"}],"wp:attachment":[{"href":"https:\/\/blog.scaliagroup.com\/en\/wp-json\/wp\/v2\/media?parent=27484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.scaliagroup.com\/en\/wp-json\/wp\/v2\/categories?post=27484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.scaliagroup.com\/en\/wp-json\/wp\/v2\/tags?post=27484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}