Inside the world of the backpack lovers
Laptop, the indestructible pen holder bought during the last year of high school, the inevitable mobile phone, the mp3 player and an iPad Mini. A complete desk contained in such a narrow space to say “can I really carry all these things with me?” Well, yes, and it is the result of a modern state of mind that takes the name of “zainocrazia” a” (trans. the democratic world of backpack lovers).
Leonardo Previ, a professor of Human Resources Management at Cattolica University of Milan, coined this definition by adapting it to the group of workers, more or less young, who have undergone the generational turnover that have been dictated by a world of crystallized work that excluded them from universe of the “steady job”. Hence the need to bring with them, daily, everything you need.
“The first consideration I do – says the professor – is that a backpack should also be very empty. In the spirit of zainocrazia it has to offer enough vacuum to accommodate the things that will surprise us during the days. “We want to surprise you too by showing how things that will amaze you can be contained in a durable, functional and high quality envelope.
Our backpack collection offers real luggage to accompany you in everyday adventures with the utmost security and convenience, allowing you unrivaled freedom of movement.
Let’s start …
Piquadro’s backpacks, synonymous of careful design and refinement, are characterized by cutting-edge solutions, accurate design and the originality of the exclusive Italian style. For Piquadro, a backpack goes beyond the simple containment of objects, being able to be a reliable companion in all situations of life.
An emblematic example of this philosophy is the backpacks of the Coleos line made up of leather backpacks combined with an innovative knitted technical fabric inspired by the new ultra-lightweight model of running shoes. It is also impossible to mention the most classic Piquadro Blue Square backpacks made of calfskin with mineral tannery that keeps the beauty of the skin unchanged over the years. Vivid, hand-painted edges in blue, brighten up the collection and represent a distinctive feature of great recognizability.
Samsonite reinterprets the backpack concept by offering a real double shoulder bag designed for the most dynamic and adventurous workers. This is the demonstration of the Samsonite backpack of the Paradiver Light collection , the fundamental feature of which is the material used, nylon 600×600 denim coated with polyurethane, combining flexibility, shock, tear and rain resistance. The backrest wraps your back, the strap to be worn and the powerful shoulder straps allow for great movement comfort even with a heavy weight on the shoulders.
Roncato backpacks, always at the forefront of designing highly innovative travel and daily products, are part of a full range of backpacks dedicated to laptop and tablet PCs. In fact, with its large volumes, practical and light models, the Runaway collection is available in several color variants. Casual style and sporting details make this line a line that accompanies the traveler in all of his daily adventures.
The Bridge backpacks, always a symbol of elegance and refinement, offer a collection that can perfectly accompany both inside and outside the work environment thanks to their workmanship still handled today, according to the craftsman tradition of the Scandicci Florentine workshop. Emblematic examples are the Passpartout line and the line dedicated to the medical bags.
Finally, Herschel, our last arrived and already on top. The Classics line of Herschel backpacks completely reflects the spirit of the brand and is the utmost expression. Vintage-style lines recalling the backpacks of the ’70s, simple colors, square designs and fantasies that push these accessories to the utmost of audacity.
So make way to the “zainocrazia”, that is a symbol of the nimble work and a picture of a real modus Vivendi of the nomadic professional who is distracted between places and tasks even if they are businessman by themself, seizing the opportunities offered by the labor market. Wherever they are.
Whether you are looking for a perfect partner to deal with your daily urban jungle or looking for the ideal partner for the constant travel in the world of work, Scalia Group is able to offer you the right solution at the price you prefer by offering you a wide range of backpacks suitable for all needs.