Herschel’ s  history is a recent history that dates back to close 2009 and has its origins in Canada, specifically in the small town from which the brand has inherited the same name, Herschel precisely.

But Herschel is also the story of two brothers Jamie and Lyndon Cormack who, in tribute to their town, founded  the Herschel Supply Co., creating a brand that has become a cult among university students and young travelers around the world.

Let’s try to enter in any of the universities all over the world, for example, it will be impossible not to notice who has chosen to be part of the Herschel world. Their design is unmistakable: simple fabrics and colors, two braces redesigned to ensure to the backpacks the right safety and the best comfort and,finally, the fit pockets. It is almost impossible to find someone who does not know them.

When we are talking about Herschel, we talk about an accessory always up with the times, never trivial and constantly evolving. This is because Herschel accessories come alive from the world around them, surrounding the young people who wear them, molding their lifestyles.

The Little America collection reflects the spirit of the brand and is its utmost expression. Vintage-style lines recalling the backpacks of the ’70s, simple colors, square designs and fantasies that push these accessories to the utmost of the idleness worthy of a skater street life.

Entering into the Herschel backpacks world it will be not difficult to notice how color choice, for example, is already a clear statement of style. The strawberry printed on plain fabric, camouflage graphics combined with red details, the classic blue model with beige straps in three different ways completely represent the unique style of the brand.

As an artist in its element, Herschel is a symbol of creativity and imagination, creating unique and unconventional collections for those who decide to buy a different accessory that comes alive from different corners of the world.

Herschel draws inspiration from the past to enhance present and future thanks to the use of functional and timeless details. Choosing Herschel means choose the future through  the unique style of the past.