The Bridge chooses Sicily for the Spring/Summer 2018 campaign
The small island, the big island, Fossa and Balata, the Palace of the Prince of Villadorata and the Tonnara’s. The living stone of the village welcomes and sublime the history of a wonderful land, a perfect blend of history and culture, an ideal crossroads between the Ionian and the Mediterranean. This is Marzamemi in all its essence, in the wider picture of ancient Syracuse.
Agrigento with its Torre Salsa and Borgo Santulì, from whose houses you can see the gentle slope of the ancient city, the gardens and the vineyards to the southern end where the Temple of Concordia rises.
In one word: Sicily, land of myths, sea and beauty.
This is the location chosen by The Bridge, the brand of excellence for the whole leather industry, known throughout the world for the use of its leather and for the care of smaller details. These are the landscapes, views and scenarios that the brand chooses as absolute protagonists, along with its collections, for the Spring-Summer 2018 campaign.
The full-grain leather and the warm colors chosen wisely by Florentine tanning masters blend perfectly with the simple nature, earth barren and blue Sicilian sea, perfect setting summarizes and highlights the sophistication of the brand and its creations.
The story that connects Scalia Group to the Florentine brand is a partnership that has been growing and evolving over the last 50 years, thanks to the trust that customers place in the brand and the esteem of the group.
Central core of The Bridge sale are, in fact, the stores located in the main shopping streets in town, where you can find the whole collection of the Florentine brand, from the models have become an emblem of the brand to those of the latest collections.
The qualified staff and love for the product have helped, also, to strengthen the relationship between Scalia Group and The Bridge which, over the years, has developed an after sales service by following its customers and according to their own needs.
Therefore, the decision to choose Sicily as the cornerstone of the new Spring-Summer 2018 collection is even more felt and shared by Scalia Group, which, wishing to extend even more its own horizons, just last July also chose Agrigento as goal for the opening of a new sales outlet.
From here, there is the ever-growing feeling of closeness and empathy with The Bridge, which, by choosing Sicily with Agrigento and Syracuse, comes into contact ever closer with the most trusted among its trading partners on the island.