The Gigi, don’t look back!
Free, vivid and unbiased is the style of The Gigi, a brand born in 2014 by the hand of the brothers Pierluigi and Mario Boglioli, who bail out the family’s tailor’s shop to found a new brand of a chic and contemporary style. 
After the own description of the brothers, the aim is to create collections with clothes, which outrun the conformism, by dedicating to the urban man a strong and definitive garment, able to always look forward. “Don’t look back” indeed is the brand’s slogan, which lets intend both the projection towards the future, as also the will to leave the family tradition behind, towards a new beginning.
At the side of the two brothers for the project The Gigi there is Ana Gimeno Brugada, a Catalan designer and lover of colors and beauty, whose care and passion for everything “visual” has become fundamental for the realization of the companies clothing. The result is an explosive mixture of color, design and creativity, entirely projected towards the future with the will to conquer not only the new generations of businessmen.
The clothes from The Gigi are well-groomed in every small detail, from the used materials on the outside, arriving to the inner lining on the inside, which also presents some small surprises like an Andy Warhol print or gaudy colors, beside of the label with the quotation “Don’t look back” in the inside of every garment. The care and the passion are those of the craftsmanship tradition of the Haute Couture and tailoring, but the intention is to constantly look at the future and the news in the fashion world, while always remaining open for every possibility.
Coats, T-Shirts, trousers and shirts make part of the collections with men’s clothes from The Gigi, dedicated to the fashion loving man, who likes to wear incentive garments that are able to surprise within all circumstances, also at work.
