Braccialini bags and motorcycling: fashion meets motors
The famous Tuscan brand Braccialini never ends to amaze, announcing in recent weeks the creation of a new line of bags for men, born from the partnership with Ducati ,the Italian motorcycle company.
Ducati, born in Bologna in 1926, is not new to partnership guided by the desire to explore innovative ways of design and technology but, despite this trend, the new of the agreement has aroused particular interest and curiosity, because of the collaboration between a motorcycle house and a brand icon of femininity and class, a marriage surely original and innovative.
The combination of two of the Made in Italy excellences has many point of contact, as stated by the CEO of both companies.
For Claudio Domenicali, Ducati CEO, is a factor of pride working with a brand that has stood out among the spearheads of made in Italy leather goods production through design, creativity and style, elements that will be recognized also in the production of motorcycle.
Riccardo Braccialini, Braccialini CEO, is enthusiastic about the new project, which brings the brand to move towards a very different audience than usual: the male public.
Until now Braccialini had never explored in depth the world of men’s fashion, but thanks to the collaboration with Ducati has been possible to make the two men’s collections Ducati and Ducati Scrambler. The first one, more sober and linear, is characterized by the use of black and red shades, the Scrambler collection, however, is more sporty and urban with youth colors as military green.
Both collection have been produced with precious materials of high quality, vegetable leather or resistant fabric, elements that together can only emphasize the prestige of an unique and sophisticated design, typical of Braccialini handbags.
Each model of the collection is designed to keep the indispensable objects of everyday, and even some special items as surfboards or skateboards, making bags, briefcase and messenger more functional and sporty, but also glamorous.
With this new challenge Braccialini stand among the most eclectic brands of the made in Italy, demonstrating the ability to apply its strengths in a still unexplored world, the men’s fashion.
This news also shows the versatility of the brand, which for the occasion reinterprets in a masculine key the play of colors design and patterns that characterize the women’s collection, recognizing the necessary differences.
Braccialini is a trademark particularly loved by women exactly for its versatile and original style, able to combine irony and elegance in unique models always different, perfecto for the woman with many facets that love surprise and be noticed.
Waiting the men’s collection, for women the summer is a good time to go and shop Braccialini handbags of spring/summer 2015 collection, taking the opportunity to bring a breath of fresh air and color to every wardrobe: the summer collection, in fact, has been characterized by the emphasis of color in every shade, enriching models of a particular and sophisticated touch, hard to forget.