Samsonite‘s summer season begins with an original and entertaining advertising campaign, signed by the prestigious name of Rankin, famous British photographer and director. John Rankin Waddel, short name Rankin, is well known around the world for directing important music videos and having captured with his portraits celebrities as Emma Watson, Madonna, Spice Girls, but also different kind of personalities such as the Queen Elizabeth, who for the occasion showed an enigmatic smile.

Rankin’s Samsonite campaign stars are 9 European influencers (actors, dancers, fashion bloggers, DJs) who have put up for video and photo shooting distributed in every country of the world. As The Full Service (Rankin’s creative agency) tells, the campaign named “The Serious Traveller” is dedicated to the personality of those who, for work or passion, travel. The attention is therefore shifted from luggage performances to travelers’ needs.

The flagship product of the campaign is the famous Samsonite Cosmolite, now one of the symbols of the company itself, realized in the innovative and revolutionary Curv material: this patented technology really allowed Samsonite luggage to meet the needs of travelers, guaranteeing  not only the right resistance, but also lightness and flexibility.

Cosmolite collection, for the summer season, is offered in silver, black, blue and red, color well matched with the particular texture donated by the Curv and the famous shell design.

With “The Serious Traveller” people of different ages, genres and professions are told in their travel experiences, finding Samsonite luggage as the meeting point, perfect for satisfying the needs of anyone who likes to travel with functionality and comfort. Spots and photos tells the features of every suitcase with irony, showing its lightness, smoothness and versatility.