The history of Versace is a family story that has its origins in Reggio Calabria, when a tiny Gianni played at his mother tailor shop and where, almost unconsciously, he learned the job. In the same workshop were also the two brothers Santo and Donatella who, over time, became his most faithful companions of an adventure that from March 28, 1978 takes the name of Versace.
Milan was mother, cradle, and inspiration and in the meantime the world watched with the eyes grizzled the evolution of the boundless genius of an artist who will forever remain in the memory of each of us.
As Andrea Vigneri, an expert in Italian fashion history, says on the official website of the Camera della Moda “From a stylistic point of view, Versace’s story is marked by the eclecticism of collections in which distant and antithesis elements and spacetime elements are confused in design of a woman who did not exist before.” After the tragic death of his brother Gianni in 1997 in Miami, Donatella, from the creative director of the second Versus line, was in charge of the Versace shipwreck in the new millennium, continuing to enchant just like the mythological figure of Medusa symbol of the brand.

Today, Versace, with Donatella, Santo and his daughter Francesca, is still evolving and enchanting and to get it closer to that audience away from fancy magazines and milanese fashion shows created a pré-a-porter line for affordable luxury and a young style. This line is named Versace Jeans and combines the modern and essential style of the brand with high quality materials and details.
Versace Jeans proposes a line of essential bags and accessories but it can surprise you. The details are designed to allow those who wear their bags to play and juggle between animalier tissues and chains, between golden chromed details and a linear design that fascinates and amazes once again.
Versace Jeans draws inspiration from the past to enhance present and future through the use of precious and timeless details. Choosing Versace Jeans means choosing the future by letting you carry the unique style of the past.