The snout lashed as to form a T, with a small body below flanked to a J with a purely international flavor. These are the symbols of one of the most popular Italian fashion houese in the world, a company, a family that has the name of Trussardi, whose symbol is in the Greyhound and its most modern evolution in the J of Jeans.

“The Greyhound represents for us the perfect union between tradition, elegance, dynamism and spirit of innovation. […] The Greyhound logo has a very important meaning for the Trussardi Group: it was introduced 41 years ago (in 1973) by my father when he decided that as a glove, luggage and leather goods company we would become a lifestyle brand. […] ”

These are the words of Tomaso Trussardi, CEO of the company and the modern face of the brand, in an interview with Anna Higgie for the Camera della Moda.
But the story of Trussardi has its roots in a far farther past, in 1911, with Bergamo as the driving force of the company and Dante Trussardi as its guide. At first, the Lombard company devoted itself exclusively to the manufacture and distribution of luxury gloves, acquiring so much prestige that it soon became an official supplier of the English royal house and, for reasons less fortunate, of the Italian Army during the Second World War. It will extend its line of leather goods only in the seventies, when Nicola Trussardi will replace his grandfather at the helm of the company, which failed due to an accident during a hunt. Nicola, forced by the needs of the fashion of the moment, was forced to give a significant turn to the entire production and creative chain of the company opting for the distribution of leather goods and clothing accessories all distinguished by the new symbol that Nicola soon develops: the greyhound. The company proposes to the Italian market in 1980 its first fragrance, which took the name of “Trussardi” followed a few years later by “Trussardi Uomo”.

In the same year, 1983, the brand launched the first women’s prêt-à-porter line and in 1984 the first men’s collection. In 1986 the first collection of high fashion jeans was launched, with the new Trussardi Jeans brand. The following years are for the company years characterized by a very strong development, a great growth and a boom of openings in the largest centers of international fashion. In Milan, however, the fashion house chooses unconventional places as a setting for its fashion shows, such as Piazza Duomo, La Scala, or the Central Station of Milan. In 1999, Nicola Trussardi succeeds his son Francesco, who died a few years later due to a car accident. He will be followed by the sisters Beatrice and Gaia and his mother Maria Luisa, in the group presidency.
The prestige gained over the years has made Trussardi one of the symbols of Italian excellence in the world declined in the form of accessories, clothing, lifestyle and catering (inside the Teatro alla Scala there is a restaurant with the Trussardi brand) and guided by the watchful eye and always in continuous transformation of the Trussardi family, the same symbol of the brand.
Trussardi Jeans, represents for the company a modern and youthful evolution, interpreting the denim style of the brand and uniting it with a fashion world that wants to dare. The Man and Woman collections interpret this need, offering unique accessories, with an essential but above all unmistakable style, thanks to the greyhound and the J symbol of the brand.