The season spring-summer 2018 is full of surprises for all fashion lovers: after Trussardi Jeans now also Emporio Armani amplifies the list of brands with bags and accessories for men and women.

Recognizable by its particular elegant outlines and the subtle design, the Emporio Armani collection is born in 1980 by Giorgio Armani’s hand, one of the most important Italian stylists and entrepreneurs. Fresh, lively and glamorous: Emporio Armani is a collection dedicated to everyone who loves to wage with its style, without leaving elegance and sophistication behind. At the same time the brand always keeps up with the fashion’s dictates, season by season.

Furthermore the summer season represents an important moment for Emporio Armani: Just from this season on the Armani collections and Armani Jeans convergence under the uniformly name of Emporio. In this way the target of offers (and inevitable also of consumers) is getting widen out and the type of decisions will variegate even more with the aim to content an even ampler public, as confirms Giorgio Armani in person. This season’s advertising campaign indeed communicates this tendency: “Everyone has a different story…and everyone wears Emporio Armani”. This is the slogan for SS18, while celebrating men and women who express their proper individuality within their character as also with their look.

The proposed assortment dedicates ample space to the women with bags, scarf and small accessories, but also to the men with shoulder bags, messenger bags and wallets, reaching from the simplest and most elegant designs to riskier interpretations with brilliant colors and sophisticated textures.

Apart from the collections with accessories and Emporio Armani bags, Scalia Group will overlap the emblem with the eagle: for winter 2018-2019 it is planned to widen out the offering even more with Armani Exchange, a brand with young, fresh and metropolitan spirit, perfect for our style during the cold season.