Lively, scratchy, feminine: yes, we are talking about the Liu Jo bags! The iconic brand of Modena always amazes for its eclectic and bold style, tailor-made for the contemporary woman, free from any judgment and label.

The Liu Jo brand was born in Carpi in 1995 and takes its name from the nicknames of the founder Marco Marchi (called Jo) and his companion of the time, called Liu. From the beginning, the brand’s identity was expressed in its completeness, quickly becoming a reference point in the Italian fashion sector, proposing complete looks, from clothing to accessories.

The first decade of 2000 saw the exploit of Liu Jo, with advertising campaigns of great impact, with fashion stars such as Kate Moss or Karlie Kloss as main characters, icons of a femininity rich of facets, like the women to whom the brand is dedicated.

Liu Jo women’s bags are a concrete and clear example of the brand’s complex essence , able in spacing between different styles, but all accompanied by a strong allure and impact, typical of contemporary era. Accessories, as well as clothing, are rich of chic, rock, elegant or romantic details, playing with bold colors and shapes. 

For the summer season Liu Jo offers the best expression of this trend, with collections able to identify the style of every woman, making it unforgettable: backpacks, for example, are characterized by a simple design but rich in particular features such as pins, metal details, sparkling stones or studs; the simplicity of the evening crossbody bags is emphasized by textured logo, quilted or metallized, making the clutches small jewels destined not to go unnoticed; even the shopping bags and handbags, whose versatility makes them faithful companions of every day, are dressed with originality and audacity with spotted prints, woven inserts, reptile texture with fluo colors.

With Liu Jo bags for women, every look is a discovery, perfect to reinvent your style and play with your personality.