Spotted, zebra, python … in a word, animalier! There are many brands that love to play with prints that recall the exotic coats of the animal world, and Guess is one of them, having fun using this trait in multiple interpretations, making it bold, chic, biting and even romantic.

But where the animalier fashion come from? If in the years of the royal courts of the 1700s and 1800s animal prints went with the passion for furs and carpets deriving from the hides of hunting prey, it was in 1940 that these prints were associated with a fashionable and daring style, worn by famous pin-ups like Betty Page. In the 1950s, however, it was Marylin Monroe who cleared the animal-print passion by wearing hats and accessories in this style. The real explosion of this style will instead start from the 80s, where it will take on not only a bold connotation but also punk-rock, like the one sported by the rock group Blondie.

Today the animalier details are found on women’s and men’s clothes, accessories and even small leather goods, sometimes representing whimsical touches dedicated to playing down a solid color, or an all-over print perfect to make a bon ton dress or a blouse with a more original look. Guess fully hits this trend, presenting for the Spring / Summer 2022 season a collection with strong animalier connotations including fluttering dresses, blouses and even trousers to wear with originality and audacity. Small gem: in addition to the classic reptile and spotted prints, Guess also offers a fun “cow” version in a distinctly country style.

The key of the success of Guess clothing is contained precisely in the ability to give a completely different mood even to the same print, making it perfectly wearable by every type of woman, debunking the myth of an ideal taste only for the most punk or daring souls, but rather declining it in versatile variants and with not obvious aspects.