Fraas Cashmink®: when tradition meets innovation
Founded about 140 years ago, the Fraas company stands out for the high quality of the products it offers, mainly scarves and knitwear accessories of the highest level and with a style suitable for any occasion, as well as in step with the times.
The secret of the company’s success lies in a great passion for the scarves and fabrics sector and a deep knowledge deriving from a tradition of over a hundred years, a sort of anchoring to the past which, however, has not prevented the brand from innovating, indeed far from it.
An example of the importance that Fraas gives to both the past and the future is Cashmink®, a softer and softer fiber than cashmere. This type of fabric, considered sustainable as it is not of animal origin and produced with low if not minimal CO2 emissions, is characterized by being highly insulating, hypoallergenic, waterproof and friend of even the most sensitive skin, given its great softness. The end result is a product that protects from wind, cold and water, an ideal ally in winter.
The particular softness and pleasantness to the touch of the Fraas scarves in Cashmink®, as well as all the company’s products, also depends on the special treatment that the company applies to its products: with the help of the dried heads of the thistles, the fibers are combed, so that they are soft and free of the classic dots that knitwear products generate after a short time.
The innovative and sustainable character of Cashmink® allowed Fraas to win the Frontier Awards at the TFWA in Cannes for the fashion accessories category, thus underlining the right direction taken by the company, towards a more sustainable future but with an important eye on the tradition of past.
Going beyond the markedly technical character, the Fraas Cashmink® scarves offer models and prints with a refined taste, ranging from the most sober and formal styles for men to the most cheerful and lively prints to color the winter looks of every woman: from classic prints check up to the most modern color blocks, Fraas patterns reflect contemporary trends in the world of knitwear, for flawless collections from every point of view